Columbus Communications Inc., the retail and wholesale telecommunications company in the Caribbean and Latin America, revealed today a new logo for its retail brand, Flow. The new logo will replace all existing Flow logos, currently deployed in its markets in Trinidad, Jamaica, Grenada and Curacao and will represent a unification of all operations under a single brand platform.
According to Brendan Paddick, ceo of Columbus Communications, in an address to all employees: "In six short years, we have not only managed to change the technology landscape of each country through our products and services, but we have also equipped people with the ability to transform their lives. This change is an acknowledgement that we are a larger, more relevant player now, and that we have a new chapter in our story to tell. Now is the time for consumers to know the true scope, scale and reach of our brand."
Rhea Yaw Ching, corporate vice president, sales and marketing, who spearheaded the exercise also unveiled the new brand mission: "Enable people to transform their lives by providing them with leading communications technologies and services that inspire them to achieve."
Since Columbus's entry into the Caribbean in 2005 under the brand Flow, the company has been actively constructing and deploying its digital network, the infrastructure that provides its superior video service, unmatched broadband and affordable telephone service. Trinidad will be 100% converted in just one year, Jamaica, a country of almost 2.7 million people has surpassed the 50% mark of homes constructed, and recent acquisitions: Grenada in 2008 is 80% rebuilt, and Curacao in 2010 is already 30% complete. The company promises continued investment in the region.
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