This may sound harsh for many of you who are navigating your life by bartering, so I’d like to explain. First, let me say that bartering can be an efficient and even fun way to get what you need. But if you’re doing it primarily because you don’t have the cash flow to pay for what you want because you can’t energize your business, then I’m encouraging you to just say no.
Bartering can become an energetic escape route. It allows us to avoid confronting the fact that we are not standing in our power in our businesses. When you’re a heart led entrepreneur/artist/healer, you put a piece of you into everything you do; which makes it personal… which makes two things particularly challenging:
1) charging what you really think the work is worth and
2) the emotional unpleasantness of people not buying what you have to sell.
So, you avoid that emotional risk by giving the work away in exchange for what you need in the moment. You can’t build wealth by bartering. It’s a just-in-time mechanism which keeps you trapped in just-enough-to-get-buy.
It’s time to free yourself
You must learn to generate the money you need. Counter to what you may think, this is not about promoting more or having a stronger sales pitch or story. This is an exercise in self-esteem.
Beware of mixing the energy of gifting with the energy of selling. Gifting is one of the most amazing things we can do. If you feel into the energy of gifting for a moment, you can discern the vibration of generosity – it’s clean, clear and abundant. Now feel the energy of bartering; it comes from a place of neediness, lack. Two wounded souls come together to exchange precious offerings, work from the heart, because for whatever reason their heart is not selling.
Healers, Coaches, Heart-Led Entrepreneurs you MUST LEARN to honor your art…your expertise by taking a stand for your work. Yes, you need to develop the ideal way for you to sell your work, to talk about it, to identify your ideal customers. But, until you OWN the power of what you bring into the world, all the promotion, sales pitches, bartering will not get you the traction you’re looking for.
You and your work are worthy. You must take a stand for its place in the world; your place in the world. Money is not the issue; there is plenty to go around. It’s never the price that keeps people from buying, it’s the priority of that thing in their lives. Your job is to hone your knowledge of the people that hold the same world view as you, to the point where you’ve created a community who love what you do so much that they are happy to pay and will tell others.
By: Karyn Pettigrew
"Award winning small business expert and CEO of BeyondBlindSpots.com Karyn Pettigrew shows entrepreneurs how to stand out in the market so they struggle less, earn more and enjoy life."
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